Industry PhD project title:
The Role of Trust in Consumer Adoption of EVs in Emerging Markets
RACE University and Industry partners:
Monash University Indonesia and PT PLN (Persero) (Industry partner)
Previous education and work background:
I have an academic background in Economics, Science, and Business Administration, with a Bachelor’s degree from Diponegoro University, a Master of Science from the University of North Sumatra, and an MBA from IPMI International Business School. My educational background has provided me with a strong foundation in economics, management, and business, which complements my professional experience in the energy sector.
Before commencing my PhD, I served as Manager of Priority Services and Priority Account Executive at PLN Distribution in North Sulawesi, Central Sulawesi, and Gorontalo. With nearly 20 years of experience in the electricity utility sector, I have worked in several cities across Indonesia, including Medan, North Sumatra, and Jakarta, primarily in finance and commercial functions. This professional experience has provided me with a strong understanding of electricity utility operations, customer management, and commercial services, which has shaped my interest in pursuing research in the energy sector.
What attracted you to the RACE Industry PhD?
What attracted me most to the RACE Industry PhD is its strong connection between academic research and real-world industry practice. I believe collaboration between universities and industry is essential to translating research into practical solutions and creating meaningful, large-scale impact. The program’s multidisciplinary approach, bringing together expertise in areas such as energy, finance, policy, and sustainability, also strongly aligns with my professional background and research interests. I see RACE 2030 as an excellent opportunity to contribute to the development of practical and sustainable solutions, particularly for Indonesia’s energy sector.
When you were young, what did you want to be when you were older?
When I was young, I wanted to be a soldier because I wanted to help and serve other people. I was inspired by the idea of protecting others and making a meaningful difference in their lives.
What do you hope to achieve?
I hope to do my best in every task and responsibility I take on, including completing this PhD journey successfully. I always strive to give my best, learn from every experience, and make the most of every opportunity to grow and contribute.
What are you most looking forward to?
I am most looking forward to contributing to Indonesia’s energy transition and ensuring electricity for everyone. I believe everyone should have access to reliable, affordable, and clean energy (RACE). I hope to be part of this journey and contribute to a more sustainable energy future for Indonesia.
What innovation/change would you like to see in 5-10 years’ time?
In the next 5–10 years, I would like to see smarter and cleaner energy systems that make better use of renewable energy, smart grids, and artificial intelligence. I hope these technologies can work together to provide more reliable, affordable, and efficient energy, while supporting the growth of electric vehicles and smart cities. Ultimately, I would like to see technology improve people’s lives and help accelerate Indonesia’s energy transition.
Fun fact about you:
A fun fact about my name is that my full name is Poldo Rama Pasaribu. According to my parents, my name comes from two different meanings. In Batak, “Pol” means “full,” so “Poldo” represents being full of energy and enthusiasm. “Rama” comes from Sanskrit and is associated with qualities such as goodness, courage, and responsibility. Pasaribu is my family name, which connects me to my family and heritage. I hope my name reflects who I am – someone who tries to live with positive energy, purpose, and responsibility.
Favourite quote:
“The fear of the LORD is the beginning of knowledge,
but fools despise wisdom and discipline.” (Proverbs 1:7)
